*Jay Z mentions the controversy surrounding his recent business partnership with Barneys on the single “The Devil is a Lie,” his new collabo with Rick Ross.
Jigga was criticized for moving forward with his holiday-themed display at the store after several African Americans accused employees of racial profiling. At least four black shoppers came forward to say they were detained by police after buying expensive designer items.
In “The Devil is a Lie,” Jay Z raps: “See what I did to the stop and frisk?/Brooklyn on the Barneys like we own the b**ch/Give the money to the hood, now we all win/Got that Barneys floor looking like a VIM.”
VIM is a Brooklyn-based jeans and sneakers clothing chain.
Before the shop & frisk controversy, Jay Z had pledged to give 25% of all profits gained from his clothing line sold through the store to his Shawn Carter Foundation, which provides scholarships and funds to “individuals facing socio-economic hardships.”
After the accusations against Barney’s, Jay Z decided to give 100% of the proceeds to his scholarship foundation.
In an open letter published on his own website Life + Times, Beyoncé’s husband defended his decision to continue with the joint venture as an opportunity to “use my voice to affect change to this disturbing issue.”
“The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem,” he said.
“I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head-on.”