kevin hart (fandango)*Kevin Hart’s secret identity has been revealed, courtesy of Fandango.

The LA Times reports the online ticketing service will debut its first national TV network ad campaign on NBC and other cable channels today, Monday, Dec., 16.

Hart will be featured in two ads that will promote the benefits of watching movies on the big and Fandango.

Among the ads involving the funnyman is one called “Hero Dad,” which finds Hart turning into Fandango Man, a caped hero who takes his kids to the movies and bypasses lines in order to get the best seats, where they are “not blocked by big people heads.”

Hart won’t be the only star joining the Fandango campaign. Dulé Hill, Jurnee Smollett-Bell, “The Daily Show’s” Al Madrigal, Chelsea Kane and Mark Salling from “Glee,” among others will also tout the joys of using Fandango.