Your emails to Adidas showing your disapproval of the nasty Twitter spat between Teyana Taylor and Rihanna has resulted in The G.O.O.D. Music singer being dropped from her second collaboration with Adidas.
In other words, Teyana’s mouth wrote a check that bounced.
The feud started when Taylor posted an Instagram video of herself singing Anita Baker’s “Caught Up in the Rapture.” Rihanna followed suit, posting a video of her stylist, Yusef, in a snapback cap and curly wig singing the same song in an over-the-top fashion. The two women then took to Twitter to slander and curse each other out. Read/learn more about the incident here.
But here’s where Taylor did the most harm, writing, “Don’t let twitter get you F—-D UP!!!!” before posting a photo of boxing gloves and Rih Rih’s bruised face after her altercation with then-boyfriend Chris Brown in 2009.
And that’s where YOU came in, a public petition was created and sent to Adidas demanding they let Taylor go. After seeing how the virtual cat fight played out, Adidas agreed.
Yes. There is power in numbers. The brand writes,
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her,” a senior PR manager said. “All I can say is that Adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at Adidas and we don’t condone violence of any kind,” the rep added.
Taylor’s first Adidas shoe, the black and gold high-top Original Harlem Good Luck Charm, was such a hit that the brand signed her on for a second design to be released in November. Unfortunately, that never happened.
We can only hope that important lessons are learned from this.