president obama*If you thought President Obama’s promise of “If you like your health plan, you can keep it” … did not sound truthful, you are not alone.

Politifact, a fact-checking news organization affiliated with the Tampa Bay Times, has taken the false assurance a step further by labeling it the “Lie of the Year.” The website cites President Obama’s repeated promise, as a promise that was “impossible to keep.”

“So this fall, as cancellation letters were going out to approximately 4 million Americans, the public realized Obama’s breezy assurances were wrong,” PolitiFact explained. “Boiling down the complicated health care law to a soundbite proved treacherous, even for its promoter-in-chief. Obama and his team made matters worse, suggesting they had been misunderstood all along. The stunning political uproar led to this: a rare presidential apology.”

Obama ultimately took the blame as he apologized to anyone who felt mislead by the statement by admitting to NBC News last month that …

“We weren’t as clear as we needed to be in terms of the changes that were taking place, and I want to do everything we can to make sure that people are finding themselves in a good position, a better position than they were before this law happened. I am sorry that they are finding themselves in this situation based on assurances they got from me.”

Despite the apology, Politifact noted that the Obama administration insisted that nothing in the health care law explicitly forces insurance companies to cancel plans or shift customers to a new plan. The organization further argues that the health plan’s complications were not highlighted by the president’s declaration, which was repeated throughout the 2012 presidential campaign.

“Obama’s ideas on health care were first offered as general outlines then grew into specific legislation over the course of his presidency,” Politifact stated. “Yet Obama never adjusted his rhetoric to give people a more accurate sense of the law’s real-world repercussions, even as fact-checkers flagged his statements as exaggerated at best. Instead, he fought back against inaccurate attacks with his own oversimplifications, which he repeated even as it became clear his promise was too sweeping.”