*When a recent article in the New York Daily News proposed that Michael Jordan and the Jordan Brand switch to an online-only release strategy for its annual Air Jordan 11 Retro holiday sneaker, it was touted as a “novel idea.”
The motivation for the article was great: To end the senseless violence that seems to go hand-in-hand with a new sneaker release.
[Michael] Jordan undoubtedly wields incredible power within Nike, and if he said he was tired of seeing his namesake on the nightly news over video of brawls at malls across the country, the sneaker giant would certainly accommodate him.
So how’s this for a novel idea: Only sell retro Jordans online.
Well, the only thing “novel” about that idea is….well, nothing.
Story continues at EURThisNthat.