But this should come at no surprise. 2013 was his year after all. His album, The Heist, is a platinum-selling success — spinning two number one Billboard Hot 100 hits — “Thift Shop” and “Can’t Hold Us”.
And the awards for the once underground hip-hop artist came pouring in! Macklemore & Ryan Lewis won two American Music Awards for Favorite Album – Rap/Hip-Hop and Favorite Artist – Rap/Hip-Hop.
In his Source interview, the “Same Love” rapper addresses his new found level of fame and humbleness, prepartion for the Grammys — especially if Kanye West doesn’t agree if he wins.
“Then he’s got a point. [In the Best Rap Album category], we’re up against Kendrick, who made a phenomenal album. If we win a Grammy for Best Rap Album, Hip-Hop is going to be heated. In terms of [that category], I think it should go to Kendrick. He’s family. TDE is family, and I understand why Hip-Hop would feel like Kendrick got robbed [if he didn’t win]…. The Heist was a bigger album, but Kendrick has a better rap album.”
But if anything Macklemore is glad to not be caught in the one hit wonder category anymore — garnering respect as a mainstream — while trying to hold on to his hip-hop credibility. He is after all a former underground hip-hop artist from Seattle.
“People are going to be skeptical. I’m a white dude from Seattle. People are rightfully skeptical of white people making Hip-Hop. They’re gonna say, ‘Let me hear him rap. Let me hear an interview.'”
Nevertheless, Macklemore sees himself as more than an one hit wonder and a rapper with a Kidz Bop remake. With the album’s and singles’ successes, he wants his fans and critics to see him as a rapper — one who does it well.
Macklemore is nominated for seven Grammy awards including Best New Artist, Song of the Year (“Same Love”) and Album of the Year (The Heist). The Grammys will air Sunday, Jan. 26, 2014.