So, you’d better believe that when it comes to marketing, advertisers are going to utilize anything and everything they can get their greedy little hands on to bring your attention to their product, their brand.
This time, it was the Martin Luther King holiday.
Now as you know, creating an ad is delicate. People can’t feel like they are being bamboozled.
Oh sure we know you’re trying to sell us something, but we don’t want it to look like you’re trying to sell us something. Whatever you do, don’t make it seem like you just grabbed a quote by a great civil rights icon and stuck it on the face of your brand to solicit greater donations. Um, PETA anyone? Oops, I’ve already said too much.
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