Say you download the Facebook app, you don’t have to think about it consuming too much bandwidth, since you won’t be paying for it anyway.
On Monday, AT&T introduced a new billing program called Sponsored Data. It’s a subsidized program where wireless app developers would be so grateful that you bought their app, they would pick up the tab for you to use it.
Under the program a content or service provider would pay AT&T to exempt their app, websites, or even specific bits of content from consumers’ mobile data plans. Anytime someone consumed such exempted content on the mobile network, AT&T customers wouldn’t see it deducted from their data buckets. Instead, AT&T would subtract that data from a kind of universal data pool bought by the content provider.
This thoughtfulness by AT&T kind of makes us feel all warm and fuzzy inside right?
Not so fast.
Articles continues at EURThisNthat.
Want to read more articles like this one? Subscribe to EURnewsletter.
Got A News Tip or Video You Want to Share? Contact us HERE.
- Editorial: Instead of 'Is it Because I'm Black?' - Why Not, 'Is it Because You're White?'
- Whoa! This is T-Pain ... Performing Minus Auto Tune? (Watch/Listen)
- Dick Wolf: King of Crossovers Takes Chicago, Talks TV Dominance [EUR Exclusive]
- Jill Scott: ''Soul Train' Brought Soul Into Everyone’s House'
- Presenting Ice-T and Coco's New Baby: Chanel Nicole
- Black Teen Vlogger Renounces Conservatism; Laquan McDonald Killing Convinced Him
- Girls Want to Join the Boys Scouts of America
- Lil Boosie Rants Frustration with 'Gay Sh*t' On TV
- Will Smith Planning Political Run 'In The Near Future'
- Angie Stone Recalls the Time She Passed on Dating Idris Elba
- Discover More Stories on EURweb: Click Here