Say you download the Facebook app, you don’t have to think about it consuming too much bandwidth, since you won’t be paying for it anyway.
On Monday, AT&T introduced a new billing program called Sponsored Data. It’s a subsidized program where wireless app developers would be so grateful that you bought their app, they would pick up the tab for you to use it.
Under the program a content or service provider would pay AT&T to exempt their app, websites, or even specific bits of content from consumers’ mobile data plans. Anytime someone consumed such exempted content on the mobile network, AT&T customers wouldn’t see it deducted from their data buckets. Instead, AT&T would subtract that data from a kind of universal data pool bought by the content provider.
This thoughtfulness by AT&T kind of makes us feel all warm and fuzzy inside right?
Not so fast.
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