Bruno Mars performs during the Pepsi Super Bowl XLVIII Halftime Show at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey

Bruno Mars performs during the Pepsi Super Bowl XLVIII Halftime Show at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey

*Bruno Mars’ Super Bowl halftime performance on Sunday night attracted the largest audience in the history of the Super Bowl with 115.3 million viewers, Fox announced Monday, citing Nielsen data.

That figure beats the prior record of 114 million set by Madonna two years ago and the 110.8 million who tuned in to see Beyonce last year.

It has also rippled his album back into the top 10 of the Billboard 200 albums chart.

According to estimates from industry sources cited by Billboard, the singer’s latest album, “Unorthodox Jukebox,” sold perhaps 40,000 copies in the week ending Feb. 2. That would represent a 164% gain compared to the previous week, when it sold 15,000, according to Nielsen SoundScan.

The album’s official sales figures, as tabulated by SoundScan, will be released on Wednesday, Feb. 5 (the same day as when the new Billboard 200 chart’s top 10 will be unveiled).

If “Unorthodox” returns to the top 10 with 40,000, it will mark the album’s first visit to the top 10 since the Billboard 200 chart dated Sept. 14, 2013, and its best sales week since March of 2013.

UnorthodoxJukebox
“Unorthodox Jukebox” was already aiming to sell around 19,000 in the week ending Feb. 2, thanks in part to Mars’ exposure at last week’s Grammy Awards (Jan. 26). He was presented the award for best pop vocal album on the Grammys, but did not perform on the show. (He got additional screen time from his nominations in other categories — like record of the year and song of the year — though he didn’t win those races.)

According to Nielsen’s preliminary viewership numbers, about 97 million TV viewers watched this year’s Super Bowl, down from the 109 million that tuned in a year ago (February 3, 2013).