*Chuck D of Public Enemy has been tapped as the latest ambassador of Record Store Day 2014, an annual effort to promote awareness of independent music stores around the world.
This year’s RSD takes place on April 19, reports Billboard. Since being founded in 2007, numerous rock stars have been tapped as ambassadors to help spread the word, including Eagles of Death Metal singer Jesse Hughes (2009), Queens of the Stone Age frontman Joshua Homme (2010), Ozzy Osbourne (2011), Iggy Pop (2012) and Jack White (2013).
“The record store made musicians listen beyond themselves,” Chuck D said on his appointment. “It both complemented and supplemented the radio, in fact the best radio stations in the past followed the vibe of the record stores of their regions, thus growing and nurturing each other. The fans and listener had everything to gain, and if they wanted to get into making music, the Record Store turned into their first school and sonic passport out.”
RSD has been known to boost music sales, as seen last year when U.S. vinyl album sales hit a historic high. A total of 244,000 vinyl LPs were sold in the week ending April 21, according to Nielsen SoundScan — the largest one-week sum for vinyl albums since SoundScan started tracking sales in 1991.
This year’s sponsors include: ADA, Border City Media, Caroline, Crosley Turntables, Disk Union, Furnace Record Pressing, InGrooves, Music Business Association, RED, Redeye Distribution, Sony Music, Universal Music Distribution, Warner Bros. Records and WEA.
Click here for a list of record stores that are participating in RSD 2014.
Here is Chuck D’s statement below being appointed RSD ambassador:
Over 27 years and 93 countries visited, as a professional lead vocalist of the RAP group Public Enemy, I don’t go 1 single day without emphasizing that the genre of hip-hop is spawned from DJ culture. The founding members of Public Enemy were, and still are, DJs. The tool and fuel for DJs has forever been recordings. And where these recordings have long connected, with pros and fans alike, has simply been The Record Store, the connection point of listener and the recording.
The introduction of the available recording to the public had opened and webbed the sounds of the world across the planet long before the www. It has been influential to the creators of so many of the greatest recordings as well, sort of a second rite of passage after the live radio or TV performance. Motown’s Berry Gordy had a record store, Elektra founder Jac Holzman had a record store, the STAX label had their Satellite Record Shop right next to their studio. Keith Richards opens a conversation with Mick Jagger as teenagers on a UK train platform because he had a stack of hot blues records in his arms after leaving a shop. Well you should have an idea of what I’m saying here.
The record store made musicians listen beyond themselves. It both complemented and supplemented the radio, in fact the best radio stations in the past followed the vibe of the record stores of their regions, thus growing and nurturing each other. The fans and listener had everything to gain, and if they wanted to get into making music, the Record Store turned into their first school and sonic passport out.
Do not get me wrong, I am a fan of technology, but I am a bigger fan of the music. I used to be a big fan of the industry of music when like sport at least offered a seemingly fair field of play, no matter where one came from. Upon the growth of Hip Hop through vinyl-cassette-Cd-MP3 I long wanted, and advised, many Record Stores ways to adapt to surviving the ICE AGE. Like last year’s Record Day Ambassador, the great Jack White, I concur with his view that people want to gather, share thoughts, and suggest music. There’s few musical events more exciting than Record Store performances, whether it’s Grimeys In Nashville, Criminal Records in ATL or Rough Trade in London. I’ve long thought The Record Store tour circuit is so necessary and rewarding.
In this age where industry has threaded the music sound with virtual sight and story I am honored to be called upon to be Record Store Day Ambassador of 2014. With the masses, neck bent into their smartphones, let all of us music lovers GPS our way into a reality that is the Record Store. It’s worth a great try, let’s do this…
Co Founder of Public Enemy
Rock and Roll Hall Of Fame 2013