glinda bridgforth*In honor of Black History Month, financial coach and author, Glinda Bridgforth, has unveiled a new four-part financial empowerment plan customized to help women achieve financial success.

Created in conjunction with Kmart’s Share the Word™ Black History Month program, Bridgforth’s Four Money Essentials to Empower Women is available exclusively at

According to a recent survey from Prudential Financial, women are taking on greater financial challenges. Results revealed that 53 percent of women surveyed were the primary breadwinners in their households. This includes single, married and divorced women. Bridgforth, author of Girl, Get Your Money Straight!, Girl, Get Your Credit Straight! and co-author of Girl, Make Your Money Grow!, specializes in developing financial strategies that resonate among women. Using a holistic approach to financial wellness, Bridgforth emphasizes principles of discipline versus deprivation to achieve long-term success.

“Recognizing spending triggers, planning for the future and taking steps to maximize savings in everyday situations are just a few key components to financial success,” said Bridgforth, “Financial education is extremely important within the African American community and it is especially important for women to empower themselves by taking control of their finances.”

Four Money Essentials to Empower Women gives Kmart customers and Shop Your Way members a new way to approach basic money management with strategies to create spending, saving and debt reduction plans, as well as tips to increase income. Bridgforth shares personal stories and testimonials in weekly blog posts at and hosting live events at Kmart stores in Indianapolis and Atlanta, where shoppers can participate in interactive financial games and discussions and receive special discounts, prizes and giveaways.

Shop Your Way members can stretch their budgets throughout the year as they receive personalized deals and offers and earn rewards points on purchases that can be redeemed across countless product categories. During Black History Month, members can visit where they can enter the Share The Word sweepstakes for a chance to win Shop Your Way rewards points, and prizes.

Now in its seventh year, Share the Word was created to honor the history and legacy of African Americans by providing valuable information and resources to enhance the lives of Kmart customers. For more information about the Share the Word program and Four Money Essentials to Empower Women, please visit

black history month - share the word


Kellee Bassaragh | Account Executive
Flowers Communications Group
[email protected]