Scott "Kid Cudi" Mescudi introduces his movie 'Need for Speed' during a special screening for fans on January 29, 2014 in New York City

Scott “Kid Cudi” Mescudi introduces his movie ‘Need for Speed’ during a special screening for fans on January 29, 2014 in New York City

*Warner Bros has just begun production on the movie version of HBO’s hit series “Entourage,” and audiences will notice a big change in the office of Hollywood power player Ari Gold (Jeremy Piven).

Gold’s long-suffering assistant Lloyd has moved up to rep, which means a new assistant has come in to replace him. Deadline.com is reporting that his shoes will be filled by rapper-actor Kid Cudi.

The artist, real name Scott Mescudi, is about to open opposite Aaron Paul in the DreamWorks video game adaptation “Need For Speed,” and he just wrapped the films “James White” and “Two Night Stand.”  He’s also set to perform at Coachella.