The LA Times reports the NFL will launch NFL Now, a new digital network designed to allow fans to customize content based on the teams and players they follow. NFL Now is set to debut this summer before the 2014 football season. The online service will be available on computers, tablets, mobile devices and televisions that can access the Internet.
Although live games won’t be featured on NFL Now, the network will offer lots of highlights to local team coverage. In addition, fans can customize programming on NFL Now to their own personal needs. Companies on board for the venture as launch partners include Microsoft, Verizon, Yahoo and Gillette.
“NFL Now gives us the opportunity to utilize the one-to-one digital relationship to deliver our fans the most relevant content to them at the times and on the devices where they want to consume it,” NFL executive vice president of media.
Brian Rolapp shared with the Times
Original content create by the NFL will be created for NFL Now as well as content made by individual teams that could include news conferences before and after games and practice footage.
For those wanting access to some of the NFL’s vast library, NFL Now will have it covered with a separate subscription service. At this time, there is no price set for this item.