dwele*Detroit, MI For the past 10 years soul singer Dwele has been serving his unique brand of contemporary, neo-soul-esque R&B that has amassed a loyal following, critical acclaim, and numerous accolades including a Grammy nomination.

Now, he is putting his talent to work for the next generation through a text-to-give initiative developed by the Making It Happen Foundation (MIHF) in support of the HEROES Initiative (Helping Everyone Reach Opportunities and Elevated Sustainability). 

With the funky and inspirational single “Drive the Future” – Dwele and the Making It Happen Foundation are raising funds that will be distributed to music and arts education programs around the country, with a particular emphasis on Detroit. LISTEN to “Drive the Future” here -> “Drive the Future” Stream

The initiative recently caught the attention of telecommunications giant T-Mobile, which is using DRIVE THE FUTURE in a case study documentary that features Dwele working with students who are a part of the Music Technology Innovation (MTI) program at Detroit’s Early College of Excellence High School.  The T-Mobile documentary will feature Dwele teaching students how to remix their own version of the song “Drive the Future” using iPad minis; music production apps and T-Mobile’s 4G connection services.

“We have to be creative in meeting the immediate needs of our youth, especially when it comes to technology education,” says Chetrice Gillon, President of Making It Happen Foundation.   “By partnering with schools and non-traditional community leaders such as Dwele, we can engage youth and give them exposure to skill sets that incorporate technology. Dwele is the perfect ambassador for this program because he is a product of the Detroit Public School System and has always been active in drive students to the next level by providing exposure to industry skill sets in a class room setting utilizing current technology tools.”

“I always look for platforms to help introduce young people to music and technology in ways they can understand and use. I am very proud of the work the Making It Happen Foundation is doing, and am honored to partner with them,” says Dwele “I love the song – it is basically saying, control your future, be a mover and a shaker. The saying goes – there are those who make things happen, and those who wonder what happened. So, we’re telling young people – and everybody – be a driver, not a passenger, in your own future.” Dwele talks more about his involvement here -> DRIVE THE FUTURE PSA.

Fans can text “DRIVETHEFUTURE” to 41444 to support the campaign, and they will receive a download of Dwele’s new single “Drive the Future,” which is also available on iTunes.

About Dwele
Andwele “Dwele” Gardner is a Grammy-nominated singer, songwriter and multi-instrumentalist from Detroit, Michigan. He has released five albums, the latest being 2012’s GREATER THAN ONE, which received rave reviews. Dwele is currently on his 10th Anniversary “Subject” tour, which hits London, Los Angeles, Oakland, New York City, Atlanta Baltimore, D.C. and more. 

About HEROES
HEROES (Helping Everyone Reach Opportunities and Elevated Sustainability) inspires innovative and strategic partnerships that contribute to cultivating healthy and thriving communities worldwide. HEROES is a new initiative that identifies real solutions to community issues. Currently, HEROES is supporting education and technology integration within urban school districts that lack resources such as technology devices and skill building programs. For more information about the program, visit www.Heroesdetroit.com.

About Making it Happen Foundation
MIHF’s community initiative, “IMPACT – Every Celebrity Has a Cause, What’s Yours?” is the impetus behind the Drive the Future Campaign. Making It Happen Foundation was established as a 501c3, non- profit organization in 2000 by a distinguished board of directors that believe in creating sustainable and measurable initiatives to prepare residents of urban communities for success in the 21st Century. The foundation’s mission is to inspire and develop initiatives that have a positive impact on struggling urban communities

 

source:
Kymberlee Norsworthy
Worth Ink Public Relations
[email protected]