*Nothing like a good ol’ fashioned reality show brawl to rev up ratings.
Sunday’s continuation of NeNe Leakes’ pajama party on Bravo’s “The Real Housewives of Atlanta” has become the most watched episode in the history of the ATL franchise. [Scroll down to watch.]
The 8 p.m. airing drew just over 4.6 million total viewers, with 2.6 million of them from the advertiser-coveted Adults 18-49 demographic, according to Nielsen. That represents an 18 percent increase for both total viewers and the key demo over the previous week’s episode.
It also generated the biggest Sunday for page views and streaming video on BravoTV.com.
Produced by True Entertainment, “Atlanta” is not only the most-watched series of the “Real Housewives” franchise, but it’s also Bravo’s most-watched show.
Following at 9 p.m., freshman series “Blood, Sweat and Heels,” which featured the fallout from Mica Hughes’ big Hamptons breakdown after her father died, benefited from the lead-in. It scored 2.3 million total viewers, an 86 percent increase over the previous week’s episode.