Billboard confirmed the split, which according to a source, was initiated by ID-PR soon after the drama with Rolling Stone.
For the past year, Drake had been working with the firm to handle publicity for his third album, “Nothing Was the Same,” as well as his current “Would You Like a Tour?, “which wraps March 26 with three dates at London’s O2 Arena.
News of the parting comes two weeks after Drake blasted Rolling Stone for swapping out his planned cover story for a memoriam on actor Philip Seymour Hoffman.
The magazine’s feature, which ID helped arrange, prompted a series of tweets in which Drake clarified his comments regarding Kanye West‘s “Yeezus,” saying that they were shared off-the-record. The tweets have since been deleted by the rhymesayer, who stated that he was “disgusted” that Rolling Stone ran with the Hoffman cover instead of his.
“I’m disgusted with that. RIP to Phillip Seymour Hoffman. All respect due. But the press is evil,” he said.
Although he deleted most his tweets regarding the Rolling Stone situation, Drake’s tweet regarding future magazine interviews remained intact, reading “”I’m done doing interviews for magazines. I just want to give my music to the people. That’s the only way my message gets across accurately.”
For more perspective on his thoughts regarding the cover issue, Drake provided more details, which he posted on his official OVO blog on Feb. 14, the five-year anniversary of the day his “So Far Gone” EP debuted online.
“Today I was forced out of my character and felt the need to react swiftly,” the entertainer wrote. “These days are the worst ones. Waking up after a great night in the studio and it’s your day to be picked apart. After dwelling on it for a few hours or days, you will come to the conclusion that you brought it on yourself almost every time.”
In a statement to Billboard, ID-PR acknowledged a fruitful relationship with Drake, who they labeled “an incredibly talented artist.”
“Drake is an incredibly talented artist and we’re proud of our results for Nothing Was the Same and Would You Like a Tour? We wish him the best.,” the company said.