*It’s only been one week since Joy Reid and Ronan Farrow debuted their new shows on MSNBC…but it wasn’t a good one in terms of ratings.
According to TV Newser, their respective shows at 2 p.m. ET and 1 p.m.ET lost ground as compared to last year.
“The Reid Report” averaged 286,800 total viewers and 63,200 viewers in the coveted A25-54 demo, per Nielsen. Compared to the same week last year with “News Nation with Tamron Hall” at 2 p.m. ET, “The Reid Report” was down -8% in total viewers and -38% in the demo.
The numbers were worse for “Ronan Farrow Daily” averaged 243,000 total viewers and 55,000 demo viewers for the week. Compared to the same week last year with “Andrea Mitchell Reports” at 1p.m. ET, “Ronan Farrow Daily” is down -40% in total viewers and -42% in the demo.
Farrow drew both the lowest total viewers and demo viewers of all of MSNBC’s shows on both Wednesday (260,000/52,000) and Friday (201,000/54,000). His program’s best day was Thursday with 320,000 total viewers and 79,000 demo viewers.
With Farrow as a lead-in, Joy Reid’s Monday debut drew just 38,000 A25-54 demo viewers, the lowest demo for the entire network that day. On Wednesday, Reid drew the second lowest demo for the network with 56,000 viewers. Her best total viewer day was Wednesday with 312,000 viewers, while Friday was her high mark in the demo with 84,000 viewers.
TV Newser’s Jordan Chariton writes: “From past debuts, we know first week numbers have the potential to change over the course of time. Also important to note, the same week last year featured all networks covering the resignation of Pope Benedict XVI.”