*Now this will be news that tech-savvy fans of todays hottest celebrities can use. Talk about a “hands on” assignment!
Ever think about getting a job as your favorite celebs social media manager?
That’s what LaQuishe “Q” Wright does for a handful of young celebs that include Channing Tatum and Zac Efron to name a few.
It’s a legitimate gig.
In today’s everything is online presence society, studio execs and casting directors increasingly factor in a celebrity’s digital fan base. They know the deal. The maintenance of a healthy online presence for their client is vital. That’s where Wright and a generation of her tech-savvy peers come in, helping to amplify and control the reputations of public figures via social media.
For social media buffs, it sounds like a dream job: Tweeting for a living. But don’t get it twisted; its not to be taken lightly. From a serious business perspective you’ve got to know the bottom line of who and what you’re representing so that you adequately sustain an appropriate tone and share the right content.
Wright — whose client roster also includes movie studios like Sony Pictures and 20th Century Fox — is constantly on-guard. She strategizes the best times to post so as to attract the most eyeballs and uses search engine optimization tricks to further maximize views. And, much to the dismay of her husband and two sons, she is always within reach of a mobile device in the event important news breaks.
“A lot of celebrities have an aversion to Twitter, and I get it — they’re scheduled every four minutes of their life, and they don’t want to have to worry about it,” said Wright, who goes by “Q.” “But if you have a great social presence, that is a 100% benefit. Fans are more prone to go see Channing Tatum’s movie if he’s telling them about it — not a studio. And Hollywood is paying attention to that now.”
They sure are. Just listen to what this studio exec has to say.
“As a studio, if we see a fan base tweeting about our movies leading up to a release, we get excited — and often that’s the result of someone like Q helping to engage people online by giving them an inside view,” said Liz Jones, senior vice president of digital marketing at Relativity Media, which hired Wright to run the social media campaign for its February release “Safe Haven.”
Though many studios have their own in-house digital teams, they will hire consultants like Wright to work on specific projects. The messages she sends out are conversational in tone — encouraging fans to check out a behind-the-scenes photo or sending out good wishes on certain holidays.
Now before you run out looking like a crazed fan thinking you will persuade your favorite star to hire you as their online presence manager STOP. There’s more that you have to consider.
What? Read more of this article at LA Times.
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