*Electronics maker Samsung and Boston Red Sox player David Ortiz are looking kinda shady now that folks are thinking about that selfie Ortiz took with President Obama earler this week. Basically, folks are asking if the prez was an unwitting pitchman in Samsung’s marketing efforts?
After Ortiz, also known as “Big Papi,” snapped the selfie with the president using a Samsung phone, he tweeted it to his followers Tuesday. According to the AP, it was resent by tens of thousands of Twitter users, and here’s the rub, Samsung retweeted the photo as an ad. The company also gleefully said in a tweet that the photo was taken with a Samsung phone.
The White House press secretary said Wednesday that Obama was not aware of what many believe was marketing stunt. Ortiz’s agent did not respond to questions.
And that’s why Big Papi and Samsung are looking shady.
We guess you could call it guerilla marketing on a whole ‘nother level. Samsung is not a little struggling company. Nope, they spent over $4 BILLION dollars on advertising alone in 2013. It’s beyond obvious that they are an aggressive and off-beat marketer. All you have to do is recall that the now famous Ellen DeGeneres’ celebrity-filled selfie from the Oscars was also taken with a Samsung phone and was retweeted millions of times.
Meanwhile, here’s what Samsung is saying about Ortiz and the reaction to the selfie:
“When we heard about the visit to the White House, we worked with David and the team on how to share images with fans,” Samsung said. “We didn’t know if or what he would be able to capture.”
Samsung was tight-lipped on the nature of its relationship with him. But Ortiz told the Boston Globe Wednesday that he signed a deal with Samsung a few months ago and the company gives him “phones and other stuff.”
The Obama selfie “wasn’t anything on purpose,” Ortiz told the Globe. “I would say I went along just like everyone else taking pictures and posted.”
Maybe. But you and Samsung still look shady, David Ortiz. Real shady.