*Someone in the UK supermarket chain Sainsbury thought it’d be a good idea to generate sales of the “12 Years a Slave” DVD by putting a mannequin next to the product – dressed as a slave.
It didn’t take long for someone to notice the absurdity and tweet a pic.
— Bipolar Sunshine (@bipolarsunshine) May 19, 2014
The mannequin – which appeared at a branch in Oxford – was clad with a ripped, loose fitting beige shirt and three quarter-length pants. The worst part – a twig protruding from the shirt.
A spokesperson for Sainsbury’s said: “We can only apologize. It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place.”
A spokesperson later confirmed that the outfit had never been on sale in the store as part of any promotion associated with the film.