bow wow

*For the third time in his career, Bow Wow is changing his name.

The rapper – who hit the scene as 13-year-old Lil Bow Wow in 2000, and dropped the “Lil” in 2002 –has put everyone on notice that starting Monday, June 30, he would like to be called by his government name…effective June 30.

“After BET awards i will no longer go by Bow Wow!” he revealed Sunday in the below Instagram video. “Im going by my real name ‘Shad Moss’ we made alot of history as bow wow. Now its time for the next chapter and challenge.”

“Bow wow does not fit who i am today,” he added. “Ima father, business man, TV host, Actor, and rapper! Time for MR Moss to take over!”

The 2014 BET Awards, hosted by Chris Rock, will air live from L.A.’s Staples Center on Sunday June 29 at 8pm EST.