*The days of independent artists capitalizing off exposure from YouTube may soon be a thing of the past.
Forbes.com reports that the popular site is gearing up to radically change its way of delivering content to visitors by adding a subscription service. The service, according to the site, is YouTube’s way of competing with the ever evolving streaming music industry. As a result, videos from independent artist could very well be gone from the YouTube, possibly for good.
Rumored to be called YouTube Music Pass, the new service is intended to change how people use YouTube and stream music with people paying a premium to skip ads. To add to that, people will be able to download music directly from Music Pass instead of just listening to it.
Although all of the major labels have signed new licensing deal with YouTube, Forbes notes that many independent and smaller labels are reportedly refusing to go along with this. The reason looks to stem from claims that smaller, independent labels are not being offered the same deals as the major labels, in addition to them saying the contracts are simply not fair.
Apparently, Google is pressing on with their plans, with or without the Indies. The site has said that any label that doesn’t sign a deal with them will not only be left off Music Pass, but will have their content taken down from the original, free YouTube as well.
News of the YouTube’s new direction looks to make a significant impact on independent labels and artists who use the video site to promote themselves and their entertainers.
Nevertheless, it looks to be a definite development in the not too distant future. Vice President and Global Head of Business at YouTube Robert Kyncl seemingly justified the change when he allegedly recently claimed YouTube already had deals with 90% of the industry, and that they had no choice but to move forward.
Without independent artists and labels, how long will it take for people to voice what they really think about YouTube and their efforts to compete with the completion?