*CBS is taking Halle Berry and moving her back one hour…possibly to give her a fighting chance this summer.
Berry’s sci-fi drama “Extant” took a ratings dive in its third outing last week. Perhaps not so coincidentally, CBS has decided to move the show from 9 p.m. to 10 p.m. According to Variety, the move will enable the show to avoid going head-to-head with summer’s No. 1 show, NBC’s “America’s Got Talent.”
Last week, the first time an original “Talent” faced “Extant,” the NBC program trounced the Steven Spielberg-produced series in 18-49 (2.6 to 1.1) and total viewers (11.09 million to 6.48 million), according to Nielsen.
“Extant,” which had been airing Wednesdays at 9 p.m. behind “Big Brother,” will swap timeslots with repeats of “Criminal Minds.” The vet drama will now air at 9 p.m., its regular fall timeslot anyway, and will serve as a lead-in for “Extant.”
While “Big Brother” is a strong demo performer for CBS, it hasn’t always meshed well with scripted programming behind it, and the network would like to see how “Extant” fares with a more compatible — scripted drama — lead-in, notes Variety.
CBS tried a similar timeslot switch earlier this month with its Sunday dramas — and it has paid off. The new “Reckless,” which had been performing meekly at 9 p.m. behind “Big Brother” on Sundays, traded timeslots with the established “Unforgettable.” The Poppy Montgomery drama has increased its ratings at 9 p.m., while “Reckless” has held steady in the demo while gaining in total viewers at 10 o’clock.
The “Extant” timeslot move also allows the series to avoid a head-to-head showdown with “America’s Got Talent.”