AJ Crimson, Kim Kimble and Felicia Leatherwood at the Beauty, Beats and Brands Luxury Style Lounge sponsored by  Beautiful Textures and presented by Atlantic Records.

AJ Crimson, Kim Kimble and Felicia Leatherwood at the Beauty, Beats and Brands Luxury Style Lounge sponsored by
Beautiful Textures and presented by Atlantic Records.

*Beverly Hills, CA – A Fashion Queen, a Basketball Wife, a lovely group of Hollywood Exes and a beloved actress were among the stars of screen, music, fashion and beauty at the iconic Beverly Wilshire Hotel in celebration of the 2014 BET Awards.

Miss Lawrence, Malaysia Pardo, Sheree Fletcher, Brandi Maxiell and Elise Neil were among the attendees for the Beats, Brands and Beauty luxury style lounge presented by Atlantic Records and sponsored by Beautiful Textures. Others in attendance included: Torrei Hart and Tameka Raymond.

torrei hart & brandy maxiel

Torrei Hart & Brandy Maxiell

A major highlight of the event was the complementary hair, make-up and grooming treatments made available to guests as they enjoyed haute cuisine, luscious cocktails and sparkling wine amid the architectural majesty of the Beverly Wilshire’s Royal Suite.

As a premier sponsor of the event, Beautiful Textures brought in natural hair expert and acclaimed stylist Felicia Leatherwood, whose clients include Viola Davis, Jill Scott and Kim Coles.

Guests were treated to demonstrations of Beautiful Texture’s new Reversible™ Straightening Texture Manageability™ System (TMS) that allows women to take their hair from curly to straight and back with a simple, four-step formula that can be done at home.

Shamicka Lawrence, Tameka Raymond, Sheree Fletcher and Diann Valentine

Shamicka Lawrence, Tameka Raymond, Sheree Fletcher and Diann Valentine

“We are thrilled to work with Atlantic Records and to provide LA’s style elite with a healthy, revolutionary hair experience courtesy of Strength of Nature’s Beautiful Textures Naturally Straight,” said Charlene Dance, global marketing director for Strength Of Nature Global LLC. “We’re all about encouraging women everywhere to indulge themselves via their beauty regimens. We’re excited to have our expert stylists educate these beauty trendsetters about our revolutionary systems, so they can help to spread the word to women everywhere about the better, no harsh chemicals way to go from straight to natural and back again.”

Follow the conversation on social media by tweeting @LovinMyTextures and following #BeautifulTextures and #TryTMS. For More information about Beautiful Textures Reversible ™ Straightening Texture Manageability™ System (TMS), please visit www.beautifultextures.com.

malaysia pargo

Malaysia Pargo