Florida Blue Central Florida Market President Tony Jenkins

Florida Blue Central Florida Market President Tony Jenkins

*If you were to step inside a Florida Blue Center you can expect an intimate experience that can increase your wellness and quality of life. “We believe that healthcare must be delivered locally. It should be accessible to people closer to where they work and live,” says Florida Blue Central Florida Market President Tony Jenkins.

Florida Blue (formerly Blue Cross, Blue Shield of Florida) has been providing healthcare to residents of the sunshine state for the past seven decades. The $8.9 billion insurer built the nation’s first insurance retail centers to give members more control of their health care solutions. The organization operates three centers in the Central Florida area.

“We created these centers to help customers talk face-to-face with customer service representatives and get a better understanding of their plan’s benefits. We want to help members fully leverage their benefits,” Jenkins says. “We don’t want people to engage the healthcare system only through the emergency room. Our members can access licensed nurses at these centers and access services like health assessments, screenings, and even craft personal weight loss plans. These services align with our mission to not only be thought of as a health insurance company but a health solutions company.”

Florida Blue covers more than 4.3 million members representing an impressive 30-percent market share. No company gets to boast a 1-out-3 customer base or 92-percent customer retention rate without without an exceptional team and even better customer service. Jenkins attributes its success to “a culture of trust and respect.”

“As market president, I am responsible for making sure we grow our business in the Central Florida region. My priority is to make sure that we are implementing a strategic plan to grow our business; to increase our brand value and presence in the marketplace; and to ensure our employees are focused on team performance and delivering a great customer experience,” he says.

Jenkins adds: “All of our decisions are based on how this solution or opportunity impacts our customers.”

The Morris Brown College graduate offers these insights for those seeking to transform entry-level dreams into executive suite realities:

Become an Expert: “The number one thing is to become an expert in your chosen field. You do that by studying, reading, and being prepared to do more than your competitors. You must outwork the next person. Becoming an expert only comes with putting time into your craft. It’s not easy, but, success will come if you follow those principles.”

Be Persistent: “There will be failures along the way. When you get knocked down, don’t stay down!”

Have Goals: “Always have goals and targets. Everyone needs to have something to reach for.”

Do the Little Things Exceptionally Well: “If you are serious about your career, there are just some things you must understand and do well. You much understand the basics of communication, customs, and decorum in your business. And, always follow up.”

Never Stop Learning: “I read more now than when I was in college. You must always read, study, and be aware of what’s going on in your industry.”

Jenkins was recently recognized as one of the Most Powerful and Influential Black Leaders in Central Florida by Legacy Central Florida Magazine

Zach Rinkins

Zach Rinkins

Zach Rinkins is the Associated Press award-winning host/producer of the Rinkins Report. Find out more at www.RinkinsReport.com or on Twitter @RinkinsReport