*If it worked for Motown…

On the heels of the successful “Motown: The Musical” Broadway show comes the development of a Broadway musical about iconic soul music label Stax Records.

Concord Music Group and Academy Award-nominated and Grammy-winning producer Stuart Benjamin are crafting the musical production, with a book written by Matthew Benjamin, and a spring 2016 Broadway premiere targeted.

The Stax Records saga, from its beginning in an old movie theater on East McLemore Avenue in Memphis, Tennessee, to its extraordinary rise as an international hit-making machine, marks a historic chapter in American musical history.

Amid the civil rights-era racial strife and deep-seated tensions of the late ’50’s and ’60s, Stax’s integrated artist roster and staff fundamentally shaped American soul music, spawning the careers of recording artists, songwriters and producers such as Otis Redding, Isaac Hayes, Booker T. & the MG’s, The Staple Singers, Albert King, Johnnie Taylor, Eddie Floyd, William Bell, David Porter, Steve Cropper, and Rufus and Carla Thomas, among many others.