*James Brown will forever live on as famed street wear brand, Crooks & Castles, honors the legacy of the Godfather of Soul.
This week Crooks & Castles debuted limited edition shirts during an exclusive VIP gifting event at their flagship store in Los Angeles on Fairfax Ave.
The apparel celebrates the upcoming release of “Get On Up,” the James Brown biopic. Universal Pictures collaborated with the cutting edge designers to create an limited line of t-shirts acknowledging the iconic figures significance in pop culture.
The partnership came as an idea to infuse the cultural impact of Brown’s legacy with a trendsetting lifestyle fashion brand, to create an exclusive gift for today’s generation.
EUR talked to actor Cory Hardrict, former Danity Kane member D. Woods, and breakout R&B artists Eric Bellinger about how the legend has inspired them:
Guests enjoyed complimentary cocktails, with sounds by DJ Tendaji Lathan, and gift bags filled with Crooks & Castle apparel.
“Get On Up” gives a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century.
In his follow-up to the four-time Academy Award-nominated blockbuster “The Help,” Tate Taylor directs “42’s” Chadwick Boseman as Brown. Boseman is joined by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson, Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.
Crooks & Castles was founded in 2002 by Dennis Calvero and Rob Panlilio. The concept behind the brand is like a coin. Crooks references the criminals, hustlers, pimps, and thieves that surrounded the founders in real life and in. Castles references the goal and the manifestation of dreams. Far from advocating violence, the brand emphasizes the importance of having a clear purpose.
“Get On Up” opens in theaters nationwide on August 1st. For more, visit: www.getonupmovie.com.