*It’s finally here…Misty Copeland’s first commercial for athletic apparel brand Under Armour.
The American Ballet Theatre soloist and guest judge on “So You Think You Can Dance” signed with the company in January. Her addition marks a huge marketing shift for a brand whose image has been traditionally masculine.
The 60-second spot begins with Copeland balancing on pointe while a young woman’s voice is heard reading a rejection letter. As the camera pans over her physique, the letter lists all of the reasons why the applicant didn’t make the cut, including the sentence, “You have the wrong body for ballet.”
But Copeland spends the second half of the commercial disproving that sentiment, powerfully and gracefully dancing her way across a stage.
The ad was released in conjunction with the brand’s new website, I Will What I Want, which “celebrates the will to find inner strength and to follow no one.”