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Doug E. Fresh and Snoop Dogg at the BET Hip Hop Awards 2014

*The “BET Hip Hop Awards” moved past last week’s Twitter TV ratings champ, “The Walking Dead,” and “American Horror Story: Freak Show” to lead the week in online audience for broadcast show, reports Dead.

Nielsen’s Twitter TV ratings measure the unduplicated online audience seeing tweets about a show during its initial broadcast and for three hours before and after.

A total of 2.6 million tweets about the “BET Hip Hop Awards” reached more than 7 million unduplicated audience members, far and away the biggest online crowd for any non-sports show of the week.

Deadline reports:

BET has been extremely effective in leveraging Twitter and online apps such as its music-scratching tool to reach the huge and very active African-American audience online, especially on Twitter. It paid off for the Hip Hop Awards, otherwise seemingly a not-very-high-profile music awards show on a not-very-high-profile niche network.

Lawrence Gilliard Jr. as Bob in AMC's "The Walking Dead"

Lawrence Gilliard Jr. as Bob in the final scene of AMC’s “The Walking Dead” (Sunday, Oct. 19, 2014)

“The Walking Dead,” which had a buzzed-about final scene on Sunday, continued to hover toward the top of the Twitter TV ratings, but has lagged behind its Season 5 debut, which dominated in just about everything Nielsen measures. FX’s “Freak Show” came in at No. 3.

Also in the top ten are the “WWE,” “The Voice,” “Dancing With the Stars,” “Love & Hip Hop: Hollywood” and Shonda Rhimes‘ Thursday night shows, “Scandal” and newcomer “How To Get Away With Murder.”

Twitter TV Ratings, courtesy of Deadline.com

Twitter TV Ratings, courtesy of Deadline.com

In sports, Peyton Manning‘s setting of an NFL career record in touchdown passes further goosed interest in the already attractive game between San Francisco and his Denver Broncos, and drew 860,000 tweets seen by more than 7.5 million followers.