t-mobile - iphone

*(Via Newsy) – T-Mobile’s unconventional strategy is gaining momentum as the fourth-place mobile carrier posted its biggest growth quarter of company history.

The carrier looks unstoppable, posting its biggest growth quarter ever with 2.3 million new customers, making it the company’s sixth straight quarter with more than a million new customers.

So what spurred all this growth? It might be the bold moves that shook up — and probably angered — its competitors in the mobile carrier industry.

A big piece was its un-carrier campaign where the company promoted freedom from contracts.

“You guys are amazing at this bossing people around stuff.”

“So what are you going to do?”

“Something better.”

But to end contracts before they expire, someone needs to pay the early termination fees. So T-Mobile decided it would do that, too.

This story continues at Newsy.

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