*Despite a weak start, “The Real” is showing solid growth in its target audience.
AlwaysAList.com reports the Los Angeles-based daytime talk show, hosted by Loni Love, Tamar Braxton, Tamera Mowry-Housley, Jeannie Mai and Adrienne Bailon, now averages a 1.0 overall rating. In addition, the site notes that “The Real” has become top-rated among women debut shows with the 18 to 34-year-old audience—the age group advertisers deem most important.
The show’s ratings growth comes weeks after reports of it garnering soft ratings with its debut. Regarded as the first nationally syndicated daytime show with an all minority lineup of hosts, the first episode of “The Real” only drew a 0.9 rating and saw a 40-percent decline below its lead-in from shows it replaced in its time slot.
Nevertheless, things look to be working out for the show, which is also collecting large numbers in the 18 to 49-year-old age demographic and the 25 to 54-year-old segment.