*Miami, FL – Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last week (11-11-14), winning the first ever, Best in Show award in the ANA’s (Association of National Advertisers) Multicultural Excellence Awards competition for “Trust Your Power.”
The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks.
The story line: Coleman, like Duracell, is driven by power.
In addition,10 companies, and their agencies, were presented with grand prizes for industry leading advertising across 10 categories. The awards ceremony was held during the ANA’s Multicultural Marketing and Diversity Conference.
Now in its 14th year, the 2014 Multicultural Excellence Awards recognize client side marketers and their agency, or media partners, who produced industry leading multicultural advertising campaigns between June 2013 and June 2014. This year’s competition, open to both ANA members and non-members, received a record 215 entries.
The 2014 grand prize brand and agency winners in each of the categories are as follows:
Category: African American
Agency:GlobalHue, The Marketing Arm & Cultur8
Brand: Godiva Chocolatier
Agency: IW Group Inc. (tie)
Brand: Verizon Wireless
Agency: AdAsia Communications, Inc.(tie)
Category: Digital Media
Brand: Dallas Pets Alive!
Brand: Allstate Insurance Company
Brand: Honey Maid (Mondelez International)
Category: People with Disabilities
Brand: Duracell (Procter & Gamble)
Agency: Saatchi and Saatchi
Brand: Special Olympics Texas
Brand: Tecate (Heineken USA)
Category: Significant Results
Brand: Dallas Pets Alive!
Category: Total Market
Brand: The Coca-Cola Company
Agency: Wieden + Kennedy
The Best in Show award is given to the best of the grand prize winners in all 10 categories
“We’re proud to honor the grand prize and best in show winners and their agencies who implemented such tremendous multicultural campaigns,” said Bob Liodice, ANA president and CEO. “The companies are trend-setting leaders whose sound strategies and success have further raised the industry’s bar in multicultural work.”
The ANA announced the award recipients at the ANA Multicultural Excellence Awards Dinner hosted by Bill Duggan, Group Executive Vice President and Janine Martella, Director of Committees and Conferences at the ANA.
The ANA Multicultural Marketing & Diversity Committee established the awards 14 years ago to help raise awareness and recognition for outstanding work in African-American, Asian, Hispanic, LGBT and People with Disabilities advertising. A portion of the proceeds collected from the awards submission fees will help to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA:
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA’s membership includes more than 630 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us onTwitter, or join us on Facebook
Association of National Advertisers/ANA