*After nearly a year, Beyonce’s self-titled album is finally available on Spotify.
A platinum edition of “Beyonce” with a six new remixes and bonus tracks is now available on the music streaming service. Released as a surprise last December, the set was originally only available as an iTunes exclusive but was later released on CD as well. Spotify previously only had a couple of big singles from the album available to stream.
Landing “Beyonce” could help Spotify improve its image after Taylor Swift removed her entire catalogue from the service while questioning whether its streaming model compensates artists appropriately for their work. Later, a Sony Music executive expressed doubts about Spotify’s ability to convert free users into paying customers, saying Swift’s exodus had sparked “a lot of conversation.” Spotify believes its free version is critical to eventually convincing users to purchase premium subscriptions and says its royalty payouts will continue to grow as it gains more customers.
For Beyonce, releasing her album on Spotify could help it land higher on the album charts. Billboard just announced that it will begin including songs played on music streaming services in its weekly album rankings. That could help Beyonce knock Swift’s “1989” from its three-week reign.