*Marriott is no longer just a hotel chain. The brand has expanded to the digital content arena, complete with its own video production arm…albeit designed to promote the hotels.
With an eye on “next-generation travelers,” the Marriott Content Studio has been set up to publish, distribute and share digital content across multiple screen and print platforms.
“Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce,” explains David Beebe, Marriott’s vice president, creative + content marketing, global marketing.
One of MCS’ projects is a development deal with producers Ian Sander and Kim Moses of Sander/Moses Productions (“Ghost Whisperer,” “Reckless”) and their digital content + marketing company SLAM to create an original scripted, digital project.
“Working with people and brands you respect, and who are true stewards of the new digital storytelling frontier is what it’s always been about for me,” says SLAM COO Nichelle Protho, who was instrumental in the deal with Marriott.
“Breaking new ground is addictive, and that’s just what SLAM and Marriott are doing in the travel space. It doesn’t get any better than that.”
Also on deck for MCS is a co-production deal with Naritiv to develop interactive travel stories on Snapchat; a production deal with Jack Harries of the YouTube channel JacksGap, to develop three short films; and a series of celeb-hosted, monthly webisodes under the banner Marriott Rewards’ Year of Surprises.