apollo nida,*Former “RHOA” star Apollo Nida might be serving eight years in prison for identity theft and bank fraud, but he’s not shutting down his hustle at all.

He’s making the best of everything and starting a prison fitness business called Nida Fitness 4%.

The tagline of the company is “It’s only 4%” in reference to one hour is only 4% of 24 hours.  With this tagline, he’s released waterproof wristbands and a video from prison for promotion.

John Legend and model Chrissy Teigen attend the International Rescue Committee's Annual Freedom Award benefit at the Waldorf Astoria Hotel on Nov. 9, 2011 in New York City*In other entertainment news, John Legend and his wife Chrissy Teigen did a good deed.

They sent food trucks to NYC protesters in the Lincoln Square area — peacefully protesting the non-indictments of two white police officers Darren Wilson and Daniel Pantaleo.

Both police officers weren’t indicted for the murders of a Ferguson black teenager Michael Brown (Wilson) and a Staten Island black family man Eric Garner (Pantaleo).