*(Raleigh, NC) — Faith Driven Consumer™, the group that first raised concerns over the economic viability of the NOAH movie due to the film’s failure to connect with its target faith audience, continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually.
As 2014’s “Year of the Bible Movie” enters its final phase, Faith Driven Consumer continues to measure the success of Hollywood films courting faith-driven audiences.
The opening weekend box office returns from EXODUS: GODS AND KINGS are in, and Faith Driven Consumer founder Chris Stone—a widely sought after expert on this continuing story, appearing in The Hollywood Reporter, The New York Times, Deadline Hollywood, The Drudge Report, Fox News, and many others—has issued the following statement:
“Maximizing return on investment is essential for Hollywood studios looking to survive in a highly competitive environment. In an increasingly diverse marketplace, filmmakers are being pressed to find and aggressively engage their most natural audiences. This is why Faith Driven Consumers have become so attractive. Box office returns and extensive research demonstrate that this underserved consumer can propel a film to success.
“Consumers in general have a clear preference for movies that accurately portray their source material. Movies portraying biblical stories are no exception, and in fact Faith Driven Consumers are more aware of inaccuracies because they conflict with deeply held religious beliefs.
“Ten years ago, the Faith Driven Consumer audience propelled a small, independent film called THE PASSION OF THE CHRIST to record breaking results. This same audience–which has also made so many films successful this year–should have been foremost on the mind of Ridley Scott when crafting EXODUS. As with NOAH, this did not happen. NOAH ultimately fell short of its potential at the box office, leaving hundreds of millions on the table. Today’s result indicates EXODUS is following the same precarious path.
“Ridley Scott’s failure thus far to deliver the core audience for EXODUS speaks to a deep dysfunction within Hollywood, an elitist arrogance that supersedes good business sense. Both Scott and Aronofsky allowed their personal bias to create a chasm between their films and their natural audiences.
“Consumers vote with their wallet. Conversely, filmmakers who respect the audience and their deeply held beliefs are rewarded. Recent movies like HEAVEN IS FOR REAL, SON OF GOD, and GOD’S NOT DEAD prove the point.
“We are encouraged to see hope on the horizon. Paramount learned a lesson with NOAH, tapping Mark Burnett and Roma Downey to produce their upcoming film BEN HUR. 20th Century Fox, the studio behind SON OF GOD, can use this moment to refocus. While SON OF GOD succeeded, EXODUS will likely be remembered as a painful missed opportunity.”
Faith Driven Consumer has put together a chart, based on data from Box Office Mojo, comparing EXODUS to other faith or Bible films. The chart is available below:
|THE PASSION of the CHRIST||EXODUS||NOAH||HEAVEN IS FOR REAL||GOD’S NOT DEAD||SON OF GOD|
|Opening Weekend Gross||$83,848,082||$24,500,000||$43,740,472||$22,522,221||$9,217,013||$25,601,865|
|Average Per Screen||$27,544||$6,990||$12,257||$9,318||$11,817||$7,853|
|Faith Driven Consumer Rating||4.5||2.5||2.0||4.0||4.0||4.5|
*Source: Box Office Mojo
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview. By educating and engaging Christian consumers, Faith Driven Consumer provides a community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.