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*Kim Kardashian and Kanye West are the centerpiece of design house Balmain’s Spring/Summer 2015 menswear campaign.

Dubbed #TheBalmainLove campaign, the ads were photographed by Mario Sorrentini. The first pic (above) finds Kanye in a black blazer from the line’s Spring/Summer collection, with wifey grabbing his head for a kiss.

“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends,” Balmain creative director Olivier Rousteing said in a statement. “It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”

Kim and Kanye are both longtime fans of the French line, according to E!. The “Keeping Up With the Kardashians” star, 34, and her rapper hubby, 37, have worn their fair share of matching and coordinated Balmain ensembles.

View more pics from the #TheBalmainLove campaign below:

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