He opened up about the album at a panel hosted by the Omnicom Media Group at CES in Las Vegas on Wednesday, Jan. 7, 2015.
Pharrell Williams is producing the entire album, which is due out in mid-March sometime. It will be released under Williams’ i am OTHER label and Columbia Records.
“It’s a great record me and Pharrell did from top to bottom. It feels good and I’m happy to be back in the studio working with one of my favorite producers and homeboys,” Snoop told MTV News.
He added, “it’s different—it’s completely different than anything we’ve ever done. It feels good, sounds good, looks good.”
Snoop not only introduced his new single during the panel, he talked about his respective brand as a rapper with longevity in the music industry.
He continued to talk about his successful career and dappling in tech. The panel, overall, focused on their popularity with audience engagement and how to win consumers.