*The power of a united effort works.
Just ask VH1. The network is pulling the plug on its reality show “Sorority Sisters” after a severe backlash among viewers.
The Atlanta Journal-Constitution reports that VH1 plans on airing the final three episodes of “Sorority Sisters” at 9:30pm, 10:20pm and 11:10pm on Friday night (Jan. 16) instead of its regular Monday night time slot.
The cancellation comes after the show’s short stint on VH1 since its debut last month. Since its premiere, “Sorority Sisters” rubbed black Greeks the wrong way as members worked to get the show off the air via boycotts and targeting advertisers. Companies contacted include Kellogg’s Cheez-Its, Crayola and Jimmy Dean as well as Honda and the NBA.
The loss of advertisers looks to be the reason for VH1 calling it quits with “Sorority Sisters, the Journal-Constitution noted. Prior to the cancellation, VH1 worked to keep “Sorority Sisters” on the air with cast members addressing the show’s fallout on a special show.
The network continued to fight the good fight as it recently claimed that the reality show’s good ratings served as a reason for not caving into pressure and canceling “Sorority Sisters.”
“There are currently no plans to change the series and it seems to be connecting with its audience,” VH1 stated. “Due to the confidential nature of our agreements with our advertising partners, we never speak to specifics about clients and their media plans. But we do enjoy successful, long-term partnerships with our advertisers and are happy to honor any requests to move spots to other parts of our schedule.”
Despite the pending cancellation, the Journal-Constitution pointed out that nothing is guaranteed unless VH1 says so. “Sorority Sisters” could always be brought back.
So what say you? Do you think VH1 would resurrect “Sorority Sisters” or should they just cut their losses and move on?
Weigh in below:
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