*Shortly after Drake released his short film “Jungle” on Thursday, the rapper Instagrammed an image with the caption, “Soon.”

A few hours later, 17 new Drake tracks appeared suddenly on iTunes under the title, “If You’re Reading This It’s Too Late.” Like Beyonce’s self-titled album, Drake’s came with zero warning or promotion.

if you're reading this

It’s still unclear whether “If You’re Reading This” is a price-tagged mixtape or if his long-awaited fourth LP, tentatively titled “Views From the 6,” evolved into this collection, reports RollingStone.com.

The album features previously released tracks like “6 God” and “Used To,” the rapper’s collaboration with Lil Wayne that also appears on Wayne’s “Sorry 4 The Wait 2.”

“If You’re Reading This” features appearances by Travi$ Scott and OVO’s in-house singer PartyNextDoor. Longtime Drake producers Boi-1da and Noah “40” Shebib” contribute beats to Drake’s latest along with Vinylz (who recently teamed up with Drake, Kanye West and Big Sean for the latter’s “Blessings”), Illmind, Wondagurl, Frank Dukes and PartyNextDoor.

Drake, who is in a beef with Diddy, just so happened to drop the album at the same time Diddy performed at a live-streamed pre-NBA All-Star Game concert in New York, leaving fans to speculate if the rapper was trying to overshadow the Bad Boy mogul.

Diddy has allegedly accused Drake of stealing the beat to the Grammy-nominated hit “0-100/The Call Up,” even though Boi-1da offered it to both rappers. The beef resulted in Diddy reportedly punching Drake at a Miami nightclub this past December.