(L-R): Lena Dunham, Judy Smith and Cindy Berger

(L-R): Lena Dunham, Judy Smith and Cindy Berger

*For some reason, “Girls” star Lena Dunham found it necessary to hire crisis management maven Judy Smith…a.k.a., the real life Olivia Pope.

The Hollywood Reporter revealed last month that Dunham has hired PMK-BNC CEO Cindi Berger and Smith of Smith & Company to take a more active role in her press coverage…a.k.a. clean up her image.

Since the announcement, blogs have been speculating what exactly prompted the writer-actress to take such drastic (and expensive) measures.

Per PR Newser:

While her memoir Not That Kind of Girl has attracted a great deal of media attention, not all of it has been positive: in October, the conservative National Review ran a cover story on Dunham’s “pathetic privilege,” and others have zeroed in on a couple of recollections from her memoir — one involving an alleged sexual assault and another involving her younger sister — to call her a liar, a child molester, and various other less-than-flattering things. You can Google it if you must.

On Friday night, our colleagues at The Wrap listed a couple of other controversies that may have prompted the PMK hire, primarily Dunham’s sort-of joke regarding those who criticize Judd Apatow’s “obsession” with Bill Cosby and the accusations made against him:

“It’s sort of like saying someone’s obsessed with the Holocaust.”

Dunham’s reputation strategy so far involves an Instagram apology couched in a promotion for the Time Out issue in which she made the comment:

“My best friend and partner @campsucks interviewed me and it was a ball. However, I feel I didn’t properly express my respect & passion for Karen O. and Danny DeVito. Additionally I’m already aware comparing Bill Cosby to the Holocaust wasn’t my best analogy. With Love from your special rape-hating Jew friend LENA”

Given the number of headlines this simple post inspired, we have to wonder whether Dunham’s team “leaked” it to strategic press contacts. They clearly have a good bit of work to do if they plan to convince her to leave herself less open to criticism. While attending the recent Golden Globes, she told a reporter:

“I deleted Twitter because I wanted to create a safer space for myself emotionally. People threaten my life and tell me what a cow I am.”

Recent tweets shared with her two million followers seem to belie that claim:

We expect to see more visible evidence of that “overhaul” in the coming weeks and months.