*LeBron James has surfaced today in the new trailer for Universal’s “Trainwreck,” Judd Apatow’s next directorial effort written by and starring Amy Schumer.

“Trainwreck” follows Schumer as a single girl who finds her comfortable life spent dating around interrupted by what might be the perfect guy.

Bron Bron plays himself in the film, which co-stars Bill Hader and Brie Larson and opens on July 17. WWE star John Cena also makes an appearance.

Watch the trailer below:

In other LeBron news, The Hollywood Reporter has a cover story about the athlete’s attempt to “build a Hollywood empire.”

With $42 million a year in endorsements alone and 18.7 million Twitter followers, the NBA star — and most powerful brand in sports — opens up for the first time about his plan to convert his heat into a Hollywood empire: “I’m going to take full advantage of it while I can.”

Read the story here.

Watch the video that accompanies the story, below: