*Seattle Seahawks running back Marshawn Lynch is looking to cash in on his infamous “I’m just here so I won’t get fined” phrase from Super Bowl XLIX media day.
Lynch, who famously uttered the line as the answer to more than 20 questions, has filed to trademark the phrase with the U.S. Patent and Trademark Office.
“We heard from our fans, and so many of them were saying that they wanted that phrase on the clothing,” Chris Bevans, who runs Lynch’s “Beast Mode” apparel line, told ESPN.com. “This is just listening to the marketplace.”
Bevans said the phrase will appear on shirts and sweatshirts on the Beast Mode website within the next month.
The label will also debut a shoe line in partnership with high-end shoe designer Jon Buscemi. Bevans said the shoes, which will be part of Buscemi’s mid-tier GREATS line in Italy, will retail for $180.
They likely won’t have trouble selling, as every item on the website made for men is sold out in all sizes.
Lynch’s brand had its own pop-up shop in Scottsdale during the Super Bowl. Although the store’s location was off the beaten path, it quickly sold out of its 1,000 hats, after Lynch sported different versions of the hat with his logo on it at media appearances during the week.
Sponsorship evaluation firm Front Row Analytics calculated total exposure for the “Beast Mode” brand that week to be more than $3 million in equivalent advertising time.
Lynch’s agent Doug Hendrickson is currently engaged in contract negotiations with the Seahawks. Lynch will be entering the final year of a four-year, $31 million deal.