*A new teaser for Jay Z’s TIDAL streaming service features a genre-crossing who’s who of global music superstars.
A 30-second clip posted on Twitter shows Madonna, Beyonce, Rihanna, Nicki Minaj, Calvin Harris, Jack White, Kanye West, Jason Aldean, Daft Punk and Coldplay’s Chris Martin seated for a meeting that is believed to have taken place in Pasadena, just before the Grammy Awards, reports Billboard.
Other acts like Arcade Fire, Usher and Alicia Keys also participate via Skype.
The premium streaming service purchased by S. Carter Enterprises on March 10 holds its official launch today (March 30) in New York City. For a monthly subscription price of $19.99 per month, Tidal promises access to high-quality sound, HD music videos and a library spanning more than 25 million tracks.
Watch the teaser below:
More details are to be announced this afternoon (March 30) at 5 p.m. EST.
Join #JAYZ @S_C_ live on Monday, March 30th, at 5 PM EST for a special announcement.
— Roc Nation (@RocNation) March 28, 2015
In the meantime, many of the stars in the promo have turned their Twitter and Instagram avatars teal in support:
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL — KANYE WEST (@kanyewest) March 30, 2015
NAVY, turn the tide…#MakeMusicHistory #TurnitBlue #TIDALforALL
— Rihanna (@rihanna) March 30, 2015
It’s time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL — Usher Raymond IV (@Usher) March 30, 2015
And then, of course, some fans took things too far…
LIES!!!! “@i_D: .@rihanna‘s new album R8 rumoured to be debuting on Jay-Z’s Tidal today: https://t.co/bxyie1TFVN pic.twitter.com/ml86q5zhP6”
— Rihanna (@rihanna) March 30, 2015
A contingent of followers are calling this “turn the tide” appeal tacky, and more appropriate for a charitable cause, not for a for-profit tech conglomerate.
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