*Bob Marley‘s estate and company, House of Marley joined the tech business with their wireless bluetooth speakers called “Get Together.”
“Get Together” feature wood-grain panels — giving a more natural look, unlike most wireless speakers.
His speakers will embody his message of universal love through ambiance sound representative of his reggae music.
Director Woodford St. James was recruited by Marley’s family to direct a visual highlighting how the speakers relate to Kingston culture and Marley’s message.
“To communicate the campaign message of one idea reaching many,we did the only thing that felt right for a speaker designed to bring people together – we threw a party, original dancehall style, hosted by legendary selector Albert ‘iLawi’ Johnson at his yard in Kingston.” St. James said.
He added, “the Get Together dance was a celebration of old school dancehall played out by Jamaican soundmen, DJ’s and selectors. The party was a vinyl only event with iLawi digging through his extensive archive of 45’s to drop a roots and culture history lesson on the gathered crowd while MC’s Fyah George and Natty Pablo toasted and bubbled on the mic.”
Watch the video for Marley’s sound system below: