WNBA athlete Skylar Diggins attends Nickelodeon's 28th Annual Kids' Choice Awards held at The Forum on March 28, 2015 in Inglewood, California

WNBA athlete Skylar Diggins attends Nickelodeon’s 28th Annual Kids’ Choice Awards held at The Forum on March 28, 2015 in Inglewood, California

*Jay Z’s Manhattan 40/40 Club will double as the set of a new online talk show to be hosted by the WNBA’s Skylar Diggins, who just so happens to be managed by the rap mogul’s Roc Nation Sports.

Diggins, a player for the WNBA’s Tulsa Shock, will front “40/40 Live,” described as a talk show focusing on “the worlds of hip-hop and sports celebrity.” It’s part of Time Inc.’s new plan to produce original video content ranging from sports to relatiy to pop culture.

Co-produced by Jay Z’s media group Life+Times, the show will “provide a fresh and unfiltered conversation around sports, fame, music.”

Time’s new digital video initiative will create content for the group’s sites, as well as for syndication by Amazon and CBS.