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PASADENA, CA  – The Pasadena Playhouse has been selected for the New York-based Wallace Foundation’s Building Audiences for Sustainability effort – a new, six-year, $52-million initiative aimed at developing practical insights into how exemplary performing arts organizations can successfully expand their audiences, the foundation announced today.

The Playhouse will receive $460,000 for the first cycle of work plus additional support from the Wallace Foundation for preliminary audience research.  As part of the Wallace initiative, The Pasadena Playhouse seeks to develop stronger ties to Asian Americans and Pacific Islanders of the Southern California region through the production of main stage performances that resonate with these communities, and through the cultivation of meaningful relationships within each community.

Read more at EURThisNthat.