*Last month, writer/director Ava DuVernay had a Barbie launched in her likeness, shared the stage with Meryl Steep at the Women in the World Summit, and visited the United Nations to announce that every high school in America will receive a free copy of her Oscar-nominated film ‘Selma.’
Today marks the launch of the campaign that is closest to her heart: the second annual membership drive for her grassroots film collective, AFFRM.
Back in January, there was much talk about the lack of diversity in the film industry. That issue hasn’t gone away. Many artists and advocates, like Ava, are doing something about it and there’s where AFFRM comes in. Ava founded the organization in 2011, and since then the collective has released eight feature films, created a robust membership base and provided resources and guidance to the diverse filmmaking community.
The African-American Film Festival Releasing Movement (AFFRM) today announced the launch of its second annual membership drive to continue its mission of furthering and fostering the work of diverse filmmakers and cultivating audiences for that work.
Since 2011, AFFRM’s Array Releasing has distributed eight feature films by underrepresented filmmakers in theaters and on digital platforms. The 30-day membership drive to help sustain those efforts begins May 4 through June 5, with perks and incentives for new and returning members. The announcement was made by AFFRM Founder and “Selma” director, Ava DuVernay.
AFFRM’s Rebel membership benefits for 2014 included:
– The Call-in: curated filmmaker conversations with Tim Story, Gina Prince Bythewood and Justin Simien
– Invitation only google hangouts with industry experts
– AFFRM Rebel Swag, including keychain, memo pad, wristband and more
– Special Screening Access to films and live events in major cities
“We are asking past and new members to add their names to the credits of a movement by becoming 2015 AFFRM Rebels. Our Rebel membership allows film artists and advocates to not just speak about the need for change in the film industry but take an active role in creating artistic diversity. ” explained ARRAY’s Managing Director Tilane Jones.
To join AFFRM + ARRAY as a Rebel member, interested individuals and companies can visit: www.arrayaction.com.
About AFFRM +ARRAY
Founded by filmmaker Ava DuVernay in 2011, AFFRM is a distribution collective of minority arts organizations dedicated to diverse independent films. AFFRM’s Array Releasing has distributed 8 films to date including: Official Slamdance Selections “Vanishing Pearls and Big Words.”
“Better Mus Come,” 2012 Sundance Best Director Award Winner “Middle of Nowhere;” 2011 Sundance World Cinema Audience Award Winner Kinyawanda, 2011 Sundance Film Festival Official Selection Restless City, 25 to Life and and 2011 NAACP Image Award nominee for Best Independent Picture, “I Will Follow.” AFFRM’s founding organizations include Urbanworld (NYC), Imagenation (NYC), Reelblack (Philadelphia), Langston Hughes FilmFestival (Seattle), BronzeLens Film Festival (Atlanta) and DVA (Los Angeles).
AFFRM + Array | Together We Are Strong