*Diddy says folks are making too much of the controversial ad for his latest unisex scent, 3AM.

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” he told Style.com of the NSFW clip, that shows him and his girlfriend Cassie engaged in rather intimate acts.

“That whole interaction has nothing to do with sex as much as it has to do with love,” Diddy said. “My concept is that love is the new sexy.”

Watch below: