*Macy’s reportedly balked at the first edit of Sean “Diddy” Combs’ new ad for his fragrance, 3AM. According to Page Six, execs thought several explicit scenes with his girlfriend Cassie were too X-rated.
When the hip-hop mogul was told to go back into the editing room and dial it back, the perfume launch was nearly delayed, sources tell the column.
The ad, recently shot in LA, featured Combs, 45, and Cassie, 28, in fast-paced scenes that included nudity, simulated sex and at least one nipple ring. We hear cops even came in to break up the shoot.
The full-length version includes such provocative images that retailers were concerned about young customers seeing [them],” said an insider.
“The required edits almost delayed the [fragrance] launch,” the source continued. “In an attempt to bypass the censors, Combs tried to get the commercial [out on cable channels], but it was still deemed too racy” by the networks.
“In the original clip seen by Page Six, Cassie’s breast is exposed and is grabbed by Combs, who wears a suit. Cassie’s also shown naked and straddling him. Another titillating scene shows Combs and Cassie naked in bed, with Combs thrusting between her spread legs.
Watch the ad below: